What 150 UK product leadership roles actually ask for.
A planned analysis of the language, experience and outcomes employers use to define Product Director, VP Product and CPO roles.
The final answer will be published only after 150 eligible vacancies have been collected, coded and checked. This page shows the study's questions, method and publication standard. It does not present illustrative figures as findings.
Research underwayThe question behind the study.
Senior product titles are inconsistent. The study will test which responsibilities, outcomes and experience requirements employers actually use to signal seniority in the UK market.
eligible UK vacancies in the planned evidence set
role families: Product Director, VP Product and CPO
dated, reproducible coding framework
statistics published before validation
What we will measure.
Every conclusion will trace back to a defined field and an eligible source. The report will separate explicit requirements from interpretation.
Commercial ownership
Revenue, growth, pricing, profit, portfolio and budget responsibility.
Leadership scope
Team size, organisational reach, executive influence and decision authority.
AI expectations
Where AI appears as domain expertise, product capability or operating expectation.
Role differences
Requirements that distinguish Product Director, VP Product and CPO vacancies.
Video and full transcript.
A concise founder-led explanation will publish with the validated findings. The full human-edited transcript will remain available in crawlable HTML.
Video, captions, chapters and transcript are in production.
Transcript publication standard
The transcript will be edited for accuracy, divided into descriptive sections and checked against the final figures. It will not rely on an unreviewed automated transcript.
Planned methodology.
The final report will include collection dates, eligibility rules, coding definitions, calculation code, limitations and an aggregated dataset that does not reproduce copyrighted vacancy text.
What must be true before publication.
Every statistic is generated from the final coded dataset.
Every chart states its denominator, date and scope.
Findings and interpretation are visibly separated.
Limitations and excluded records remain visible.
Article, Dataset and VideoObject metadata match the page.
Once these checks pass, this page will become indexable and the report will be added to the sitemap and RSS feed.